Broadcast a part of your eventīecause of COVID-19, we have got used to online concerts and events. One of those videos is devoted to making chips: the viewers can see which ingredients, tools, and technologies are used, how the staff abides by hygienic rules, and more.Īctually, Chipotle gets those TikTok video ideas from their audience - they ask Chipotle to show how to cook this or that dish. The restaurant chain unravels some of their recipes in their TikTok videos. Every viewer can virtually visit Chipotle’s kitchen But do not go into much detail to avoid boring your audience.Įxample: backstage videos from Chipotle. How to shoot: Make sure that everything looks natural as if there were no cameras. Streaming platforms and film distributors can publish additional scenes not included in the final cut or interviews with the cast and crew. Apparel brands can share how their designers’ and sewers’ workdays are going. For example, food and beverage companies can show their kitchens. This TikTok idea is suitable for any brand. It’s a good practice to let your audience get behind the scenes - it helps brands build trust. The brand shows more than just motorcycles on their TikTok account: they show a life full of speed and adrenaline. The BMW Motorrad’s version of places a person should visit with a bike You can even not include your product, but the viewer should understand that this lifestyle is impossible without it.Įxample: extreme lifestyle videos by BMW Motorrad. How to shoot: Make sure your video is really captivating. This TikTok idea is suitable for any brand, especially those offering products that are expensive and have a long sales funnel. So, instead of how-tos and reviews, try to show your viewers the lifestyle they can have with the help of your product. Focus on lifestyleįrom time to time, you need to give your audience a little break from your product. The brand asked two beauty influencers to test the coverage of their lipstick while eating, drinking, and kissing. NYX putting its lipgloss to the ultimate torture-test
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